As we progress through 2024, the world of aesthetic medicine continues to evolve rapidly. We spoke with Dr. Janice Brown, a leading aesthetic specialist near Belfast, to discuss the latest trends and insights. With over 13 years of experience in providing aesthetic treatments and a Masters Degree in Aesthetic Medicine, Dr. Brown offers unique insights into the current landscape and future of the industry.

Dr. Janice Brown’s clinic in Hillsborough, Co. Down, has become a go-to spot for individuals seeking high-quality aesthetic treatments that prioritise natural-looking results. Her guiding principle, “the best injectable is undetectable,” perfectly captures her philosophy: enhancing natural beauty while ensuring results remain subtle and unnoticeable.

Renowned for her expertise in various treatments—such as anti-wrinkle injections, dermal fillers, PDO thread lifts, and the innovative Profhilo skin booster—Dr. Brown has established herself as a leading figure in Northern Ireland’s aesthetic medicine sector. Her dedication to personalised care has gathered her a loyal clientele who trust her to help them look “fresh not frozen,” steering clear of the dreaded “pillow face” often associated with excessive treatment.

As we investigate current trends and future predictions for aesthetic medicine, Dr. Brown’s insights are particularly valuable. Her approach, which respects natural beauty and emphasises subtle enhancements, aligns perfectly with the growing demand for more natural-looking results in the industry.

Q. What inspired you to begin your journey in aesthetics, and what helped you take it to the next level?

“I got started in aesthetics quite naturally through my background in dentistry. After graduating from Queen’s University Belfast in 2004, I began practising as a dentist and quickly realised how closely dentistry and facial aesthetics are linked. Understanding the intricate facial muscles, structure, and symmetry from my dental work gave me a strong foundation for aesthetic treatments.

I soon realised that transforming smiles could increase my patients’ sense of well-being and confidence, and aesthetic treatments were no different. This insight really motivated me to expand my practice into the field of aesthetics.

What really pushed me to the next level was my passion for providing natural-looking results that enhance a person’s features without looking artificial. I saw how combining my dental expertise with aesthetic treatments could create more beautiful, harmonious outcomes for patients.

To deepen my knowledge and skills, I pursued additional qualifications. I gained my Diploma of Membership of the Joint Dental Faculties at The Royal College of Surgeons, England in 2010, and obtained a Certificate in Advanced Restorative Dentistry and Orthodontics.

The big turning point for me was completing my Masters Degree in Aesthetic Medicine with distinction in 2021. This advanced training equipped me with cutting-edge knowledge and techniques, allowing me to offer a higher standard of care to my patients.

I’m also a longstanding member of the Aesthetic Complications Expert Group (ACE), which keeps me at the forefront of safety practices in our field.

Ultimately, what drives me is the desire to help people feel confident and comfortable in their own skin. By continually educating myself and refining my skills, I can offer my patients the most innovative and effective treatments available, always with an eye towards natural-looking results.”

The Current Landscape of Aesthetic Medicine

Q: Dr. Brown, how would you describe the current state of aesthetic treatments in 2024?

“There’s a significant shift in patient preferences toward natural-looking results and treatments that promote overall skin health rather than just targeting specific concerns.

Patients are increasingly interested in enhancing their natural features instead of making drastic changes. This trend reflects a broader cultural movement towards embracing authenticity and self-acceptance—it’s truly refreshing to see!

Also, we’re seeing an increase in holistic approaches to beauty. Patients are no longer content with quick fixes; they’re looking for treatment plans that address their concerns from multiple angles. This includes combining in-clinic treatments with at-home skincare regimens and lifestyle changes for the best outcome.”

Q: How has technology influenced the field in recent years?

“At our clinic just outside Belfast, I’ve embraced technological advancements that align with our philosophy of subtle, natural-looking results. The progress in non-invasive and minimally invasive treatments has been remarkable, allowing us to offer impressive outcomes with little to no downtime – which our patients greatly appreciate.

For instance, the advancements in technology behind treatments like our popular Profhilo skin booster have revolutionised how I approach skin rejuvenation. It allows us to enhance skin quality from within, perfectly aligning with our motto that “the best injectable is undetectable.”

In our Hillsborough clinic, I have found that using before-and-after imaging technology during consultations has greatly enhanced patient satisfaction. It allows our clients to visualise potential results, helping them make informed decisions about treatments like anti-wrinkle injections, dermal fillers, and PDO thread lifts. This technology supports our commitment to providing personalised, discreet care and helping our patients achieve that “fresh not frozen” look they desire.”

Popular Treatments and Their Costs

Q: What are the most sought-after treatments in your clinic, and how have their costs changed?

“Profhilo remains incredibly popular due to its ability to improve skin quality from within without the volumizing effects typical of traditional fillers.

I have also noticed an increase in demand for combination treatments that tackle multiple concerns at once—many patients opt for Botox for dynamic wrinkles alongside dermal fillers for volume loss and skin boosters for overall quality improvement.

In recent years, I’ve expanded our offerings to include more advanced and specialised treatments. For instance, we’re one of only two clinics in Northern Ireland to offer Tixel treatments. Tixel is a revolutionary thermal fractional skin resurfacing technology that’s excellent for addressing fine lines, wrinkles, and overall skin texture without the downtime associated with traditional laser treatments.

I am also seeing a growing interest in regenerative treatments. Procedures like Profhilo, Platelet-Rich Plasma (PRP) therapy, and Polynucleotides are gaining popularity as patients seek treatments that not only address visible signs of ageing but also stimulate the body’s natural regenerative processes. These treatments can improve skin quality, elasticity, and overall appearance in a very natural way.

While there has been a slight increase in costs due to technological advancements, I’ve worked hard to keep our treatments accessible because I believe everyone deserves to feel confident in their skin. Many patients now view these treatments as investments in their well-being rather than luxury indulgences.”

Looking Ahead: Predictions for 2024

Q: What trends do you foresee for the remainder of 2024?

“I expect a continued emphasis on preventative treatments, especially among younger patients. More people in their 20s and early 30s coming in for treatments that aim to maintain their youthful appearance rather than correct signs of ageing. 

This proactive approach often leads to better long-term results and can be more cost-effective!

I foresee more focus on regenerative aesthetics medicine, making your cells work harder rather than just relying on dermal fillers alone. This approach aligns with the growing demand for natural-looking results and treatments that improve overall skin health. Regenerative treatments stimulate the body’s own healing processes, leading to more sustainable and holistic improvements in skin quality and appearance.

Lastly, I predict a rise in male-specific treatments. Men are increasingly open to aesthetic procedures, and we’re likely to see more tailored treatments and marketing strategies targeting this growing demographic.”

Advice for Patients

Q: If someone is thinking about getting aesthetic treatments right now, what would you suggest they keep in mind?

” My top advice is always to put safety first and aim for natural-looking results. It’s so important to find a qualified practitioner who really listens to what you want and can create a treatment plan just for you.

Don’t be tempted by bargain prices or flashy marketing – your face and body deserve the best care possible.

Remember, aesthetic treatments should complement your natural beauty, not completely transform your appearance; a solid skincare routine paired with healthy lifestyle habits is just as crucial as any in-clinic treatment.

Do your research! Ask questions during your consultation; a reputable medical injector will be happy to explain the treatment process, potential risks, and expected outcomes in detail.

Be realistic about your expectations. While aesthetic treatments can significantly improve your appearance, they’re not magic. It’s important to have a clear understanding of what can be achieved and to approach treatments with a positive but realistic mindset.

And remember: start slow!  You don’t need to do everything at once. Begin with one or two treatments and see how you feel about the results before moving on to more extensive procedures.”

The Role of Social Media and Digital Influence

Q: How has social media impacted the aesthetic medicine industry?

” Social media has had a massive impact on our industry, both positive and negative. On the positive side,  social media has made information about aesthetic treatments more accessible, making it easier for people to learn about their options and see real results.

On the other hand, it can create unrealistic beauty standards that want to have the “Instagram-ready” looks. As medical injectors, I have a responsibility to educate my patients about the difference between filtered images and real-life results.

I have also seen the rise of “tweakment” influencers who share their aesthetic journeys online. While this can be informative, it’s important for viewers to remember that what works for one person may not be suitable for themselves.

At my clinic, I use social media as an educational tool, sharing before-and-after photos (with patient consent), explaining treatment processes, and debunking common myths. I believe in using these platforms responsibly to empower our patients with accurate information. “

The Importance of Continued Education

Q: How do you stay updated with the latest advancements in aesthetic medicine?

” Staying up-to-date is absolutely essential in aesthetic medicine. I’m constantly learning and expanding my skills to provide the best care for my patients. I regularly attend workshops and training sessions to stay ahead of the latest techniques and technologies.

Being a member of ACE helps maintain close relationships with colleagues around the world, which allows for valuable knowledge exchange.

Reading scientific journals and participating in professional forums is also a key part of my routine. The field of aesthetic medicine is constantly evolving, and it’s our responsibility as medical injectors to ensure I am offering my patients the most effective and safe treatments available.”

Final Thoughts

Q: Any final words for our readers?

” Remember that true beauty comes from within! Aesthetic treatments should enhance, not mask, your natural features.  It’s important to stay informed about new treatments, but always put your overall health and well-being first.

Choose a medical injector you trust to guide you on your aesthetic journey.A good practitioner won’t just have the technical skills – they’ll take the time to understand your goals and concerns. They should make you feel comfortable and listened to.

I always tell my patients to embrace the ageing process. Our goal in aesthetic medicine should not be to fight against nature, but to help you age gracefully and confidently. With the right approach, you can look and feel your best at any age.

But remember, the latest trend isn’t always the best choice for everyone. What works for a celebrity or influencer might not be right for you. That’s why I always start with a thorough consultation to understand your unique needs and goals.”